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The Barbie movie deal is the first step in what could be an important step for all of Hollywood. The ability to download movies to your device is no longer just a fantasy. "Barbie and the Magic of Pegasus 3-Gphone", which recently debuted, has demonstrated that even popular franchises can benefit from this technological achievement. With more people able to watch films independent of theater space, it's only a matter of time before the growing power of downloading changes how films will be made and released by Hollywood studios. "This is a major change in the industry," says Bill Warren, president of Entertainment Digital Network, a digital media company that has been involved in several other test downloads. "Not only is the downloading still an experiment, but it's also just a way to have access to content that you can get from cable or satellite television. It might not change the nature of the film industry," he says. But a studio may decide to make a better movie by taking advantage of downloading technology during its creation. It could mean cheaper movies for consumers and more creative control for filmmakers, depending on how studios react to this new technology and whether it takes off with viewers or creates more risk for them. "Cable and satellite distributors will still own the content," says Warren. The latest in a series of updates to "Barbie and the Magic of Pegasus," the film, which launched on Verizon Wireless's On Demand service Wednesday, has one major difference from other releases in its family: an option for viewers to download it after seeing it in theaters. It's a way to get around the cost of distributing digital movies, which is about $25,000 per movie for a spot on cable or satellite television. Netflix charges $9.99 for its instant downloads and the Entourage movie is also available online for $19.99 to $29. 99. With more consumers watching films on all manner of devices, demand for digital content has increased. Last year, Warner Bros. added more than 2 million DVDs of its films to its online distribution plan; Disney added more than 10 million copies of its movies to DVD in the same period. "Even with unlimited downloads, it's still hard for people to justify the cost," Warren says. "But it's clear that this next generation of consumers are demanding high-quality digital content." To be sure, studios have been testing out digital movie distribution for years. Universal Studios launched a "Clifford" movie for Verizon Wireless in 2000, and Fox launched a movie called "The Quintessential World of W.-E. Smalls" on its Moviefone service in 2000. Warner Home Video has been selling some movies, such as "Sex and the City" and "Harry Potter," through digital distribution for years. But the big-city test of downloading a full-length movie is just beginning, Warren says. Verizon is curating all kinds of downloads from studios—including new Sony pictures—and plans to have more than 100 movies available by next summer. cfa1e77820